HCPC Europe Columbus Award for
Patient-friendly Packaging Design 2017
Each year HCPC Europe organises the Columbus Packaging award for Patient-friendly Packaging Design. Innovative packaging solutions help patients to take their medication as prescribed. Carefully designed packaging can make a significant contribution to patient compliance with respect to: e.g. ease of identification; clarity of instructions; visible evidence of medication taken.
The winners of the Columbus Award 2017 were announced during the award ceremony on 16 November 2017 in Kloster Eberbach (Eltville, Germany). All finalists had the opportunity to present their packs at the award ceremony.
Columbus Award 2017
On 16 November 2017 the award ceremony for the Columbus Award 2017 took place. With this award HCPC Europe awards excellent patient-friendly packaging design that improves patient adherence.